Not every product or service is easy to Promote. Some require more than a catchy slogan or a quick visual Ad—they need context, explanation, and definition. That’s where the power of an editorial comes in. Unlike a traditional visual advertisement, an editorial allows you to provide information, health benefits or tips, and the ability to explain why your product/service matters, or how it can solve a problem, alleviate pain, or assist with a situation. Readers engage with editorials differently than they do with Visual Ads. They’re not just being told to buy something—they’re being educated and informed beforehand.