January marks the beginning of Alzheimer’s Awareness Month 2024 and the Alzheimer Society of BC invites you to join them in challenging dementia stigma. While one in two British Columbians believe that a dementia diagnosis means the end of a meaningful life, Alzheimer’s Awareness Month is an opportunity to spotlight people on the dementia journey who continue to find joy and purpose. Want to help change the conversation about dementia during Alzheimer’s Awareness Month 2024? See the Alzheimer Society of BC’s website for information.