Addiction is known to be a primary, chronic issue that occurs in the brain. It is a condition that causes a person to engage in behaviours or the use of a substance for which the rewarding effects provide a compelling incentive to repeatedly pursue the behaviour, despite detrimental resulting consequences. There is scientific evidence that the addictive substances and behaviours share a key neurobiological feature—they intensely activate brain pathways of reward and reinforcement, many of which involve the neurotransmitter dopamine. Some studies show that there are possible genetic factors, making some people more susceptible to addiction. Are you or someone you love suffering from addiction and looking for help?